Wednesday 12 November 2014

British Council IELTS launches the 1001 Ways mobile application and celebrates the diversity of the English language.

Developed by British Council IELTS and available since 3 November on Google Play, http://goo.gl/icdlZT, 1001 Ways is a new application that celebrates the world’s accents and the universality of the English language.

With short videos and a unique message—There are 1001 ways to speak English—this fun and educational application gives users the chance to become accent experts by guessing the accents of inhabitants of different regions of the world. Users can also record and share their own accents to be part of the quiz.

The application is part of British Council IELTS’s aim to celebrate the differences in accents that can often confuse English language test candidates. It wants to show them as an asset to the English language and tell the world that command of English is the gateway to a world of opportunities. The IELTS test takes candidates’ different accents into account and, in its listening tests, offers audio materials that illustrate this diversity.

The 1001 Ways application is also part of a global multi-channel campaign launched in April 2014 and rolled out in over 25 countries on five continents. This major image and awareness campaign emphasizes the universality of English as the language of communication and the diversity of its spoken expression.

 

Notes to Editor

Press contact: Lizzy Maddison
email: communications@britishcouncil.fr
Tel 01 49 55 73 00

About the British Council

Founded in 1934, the British Council is the United Kingdom’s international organization for cultural relations and educational opportunities. The British Council is present in 100 countries and territories on all continents.

With over 2.2 million tests taken each year, IELTS (International English Language Testing System) is the world’s most popular English test. Recognized by over 9000 educational, employment and immigration organizations, IELTS is the only test accepted for immigration purposes in countries that require one. Designed by internationally renowned experts in English-language assessment, IELTS gauges English skills in the most reliable and consistent way possible