Join us in Marseille on 7–8 February 2026 for our “Media Literacy in the Age of AI” workshop, where you will explore how artificial intelligence is shaping the media landscape and develop the critical, creative, and ethical skills needed to navigate it confidently. The winning team of this ideathon will go to Belfast for a three-day study visit!
Artificial intelligence is rapidly reshaping the way we interact with media. From algorithm-driven news feeds to synthetic content and deepfakes, the digital world is becoming more complex - and more difficult to navigate. In this evolving landscape, media literacy is not just a skill, but a form of civic empowerment.
Media literacy in the age of AI is the latest edition of the Youth Connect programme, following the success of AI for the Common Good and Tech for Humanity. This new season focuses on helping young people understand how AI influences the media they consume, and how they can respond with creativity, critical thinking and ethical awareness.
What is the programme about?
This programme supports young leaders from across Europe and the UK to explore the intersection of media, technology and society. It offers a space to learn, collaborate and lead—equipping participants with the tools to critically assess digital content, understand the systems behind it, and design solutions that promote responsible media engagement. The programme takes place across Europe and the UK and the trainings on AI Media Literacy are delivered in partnership with Think Young.
Participants will explore how AI shapes public discourse, how misinformation spreads, and how digital platforms influence what we see and believe. They will also reflect on their own digital footprints and the broader social impact of media technologies.
What’s in it for you?
Through a mix of training, teamwork and international exchange, you will:
- Develop critical thinking skills to identify bias, misinformation and manipulation in digital content
- Understand how algorithms, data and business models shape media narratives
- Explore ethical questions around privacy, online behaviour and content moderation
- Collaborate to design digital tools, campaigns or apps that promote media literacy
- Learn how to communicate ideas effectively through storytelling and digital media
- Engage in policy dialogue with experts, researchers and decision-makers
- The opportunity to win a study trip to Belfast in March 2026 to learn more on UK’s leading initiatives in technology and innovation and meet other teams from similar ideathons in Europe.
Who is it for?
- Young leaders aged 18 - 35 from across Europe and the UK
- Youth organisations, educators and universities working in digital skills and civic engagement
- Experts and mentors in media, AI, education and technology
- Strategic partners interested in co-developing content, mentoring participants or joining the jury panel
- People living outside of the Marseille region will be entitled to ask for a contribution to their travel costs based on social criteria (étudiant boursier, people registered at France Travail and people with RSA). However, we will not be able to cover the costs of your stay. Please contact us at education@britishcouncil.fr for more information.
Why media literacy matters?
In an age where AI influences what we see, believe and share, media literacy is essential for democratic participation and social cohesion. This programme empowers young people to become informed, ethical and active digital citizens - ready to shape the future of media and technology for the common good.
Come and join us in Marseille on 7-8 February 2026 and attend the France workshop! The winning team will have the opportunity to go to Belfast for a three-day study visit in March 2026. Read the call information and register now!
For more information about this programme, visit our main project page.